Festival Abierto 2014

part 1 - looking back and going forward

part 2 - onsite, results, and legacy

onsite

The event map and informational squares had become standard operating procedure at this point, as had redirecting traffic from user inquiries to Festival Abierto's website.

Festival Abierto 2013's use of Instagram proved useful in providing real time visual coverage via photo, but 2014's rollout of Instagram video and Movistar's WiFi sponsorship provided Festival Abierto 2014 with the opportunity to raise the bar and provide near instant video coverage.

Charles Bradley and His Extraordinaires en el #FA2014

A video posted by Festival Abierto (@festivalabierto) on

Charles Bradley cerrando el #FA2014

A video posted by Festival Abierto (@festivalabierto) on

Llega @Astrosonidoespa a la Tarima musical del #FA2014

A video posted by Festival Abierto (@festivalabierto) on

Se formo la meneadera en el #FA2014

A video posted by Festival Abierto (@festivalabierto) on

¡Ven a bailar al stand de Pensamiento Puro!

A video posted by Festival Abierto (@festivalabierto) on

Nando boom en Tarima con el desorden y el flow

A video posted by Festival Abierto (@festivalabierto) on

¡Naked Hearts en la Tarima Musical del #FA2014 !

A video posted by Festival Abierto (@festivalabierto) on

@lbelmondo 👏👏👏

A video posted by Festival Abierto (@festivalabierto) on

¡Estamos listos para el #FA2014 !

A video posted by Festival Abierto (@festivalabierto) on

Coverage

Along with the customary photography and videography team, Festival Abierto 2014 made use of the rapidly growing drone audiovisual services in Panama to get a bird's eye view of Parque Omar during the event.  If you wish to see more, please visit our Facebook albums for Saturday the 22nd and Sunday the 23rd.

Given Festival Abierto's aesthetic principles, the photography volunteers were encouraged to try and be as natural and unobtrusive as possible as a means of differentiating themselves from the usual event coverage found in Panama.  The decision to avoid posing where possible was very much an editorial one.


musical performances

Festival Abierto 2014 featured 8 musical acts on Saturday the 22nd, featuring artists from Chile, El Salvador, and USA.

Headliners: Charles Bradley & His Extraordinaires

Charles Bradley & His Extraordinaires (USA)

Astro (Chile)

Kafu Banton

Adhesivo (El Salvador)

Naked Hearts (USA)

Nando Boom

TMV

Belmondo


metrics header.jpg

results

  • Attendance: 30,000 over 2 days (+5,000 from 2013, +20,000 from 2012)
  • Ad value: $76,220
  • PR value: $304,883
  • 217,982 people reached on Facebook
  • Website hits on event day: 30,914 (+ 17,000 from 2013, +23,000 from 2012)
 

Lastly, Ruben Blades graciously gave Festival Abierto another interview where he continued his thoughts on the project, the importance of cultural initiatives to Panama's wellbeing, and congratulating Fundación ParqueArte and the Festival Abierto team for all their work.